Lal,Rajiv <br/><br/>
Marketing management  text and cases 

 - New Delhi  Tata McGraw-Hill  2005 
 - 812 
<br/><br/><label>ISBN: </label>978-0-07-060395-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL/MAR