Zikmund,William G. <br/><br/>
Marketing research 

 - New Delhi  Cengage Learning  2007 
 - 632 
<br/><br/><label>ISBN: </label>978-81-315-0565-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH, KNOWLEDGE MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK/MAR