Varshney,R. L. <br/><br/>
Marketing management  text and cases an indian perspective 

 - 3 
 - New Delhi  Sultan Chand & Sons  2005 
 - 1185 
<br/><br/><label>ISBN: </label>81-8054-338-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR, SALES,ADVERTISING -MANAGEMENT, RURAL, INTERNATIONAL , RETAIL MARKETING,
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAR/MAR