Aaker,David A. <br/><br/>
Marketing research 

 - 9 Ed. 
 - New Delhi  Wiley India  2007 
 - 774 
<br/><br/><label>ISBN: </label>978-81-265-1791-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / AKK/MAR