Zeithaml,Valarie A. <br/><br/>
Services marketing  integrating customer focus across the firm 

 - 4 
 - New Delhi  Tata McGraw-Hill  2010 
 - 743 
<br/><br/><label>ISBN: </label>978-0-07-066007-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICES, MARKETING, CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/SER