Kim,W. Chan <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant 

 - 1 
 - Boston  Harvard Business School Press  2005 
 - 240 
<br/><br/><label>ISBN: </label>978-1-59139-619-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEW PRODUCTS, MARKET SEGMENTATION
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM/BLU