Reeder,R. R. Industrial marketing analysis, planning and control - 2 Ed. - New Delhi PHI Learning 1991 - 670 ISBN: 978-81-203-1245-6 Subjects--Topical Terms: SERVICES MARKETING, TELE-MARKETING, PERCEPTUAL MAPING, RESELLER'S MARKET Dewey Class. No.: 658.8 / REE/IND