Aaker,David A. <br/><br/>
Managing brand equity  capitalizing on the value of a brand name 

 - New York  The Free Press  1991 
 - 299 
<br/><br/><label>ISBN: </label>0-02-900101-3 
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK/MAN