Lovelock,Christopher <br/><br/>
Services marketing  people, technology, strategy 

 - 6 
 - New Delhi  Pearson Education  2008 
 - 637 
<br/><br/><label>ISBN: </label>978-81-317-2597-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICES, MARKETING, CONSUMER BEHAVIOR , CHANGE MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV/SER