TY  - BOOK
AU  - Lovelock,Christopher
AU  - Chatterjee,Jayanta
AU  - Wirtz,Jochen
TI  - Services marketing
SN  - 978-81-317-2597-9
U1  - 658.8 
CY  - New Delhi
KW  - SERVICES, MARKETING, CONSUMER BEHAVIOR , CHANGE MANAGEMENT
ER  -