Varshney,R. L. Marketing management text and cases an indian perspective - 3 - New Delhi Sultan Chand & Sons 2005 - 1185 ISBN: 81-8054-338-2 Subjects--Topical Terms: CONSUMER BEHAVIOR, SALES,ADVERTISING -MANAGEMENT, RURAL, INTERNATIONAL , RETAIL MARKETING, Dewey Class. No.: 658.8 / VAR/MAR