TY  - BOOK
AU  - Varshney,R. L.
AU  - Gupta,S. L.
TI  - Marketing management
SN  - 81-8054-338-2
U1  - 658.8 
CY  - New Delhi
KW  - CONSUMER BEHAVIOR, SALES,ADVERTISING -MANAGEMENT, RURAL, INTERNATIONAL , RETAIL MARKETING
ER  -