Batra,Rajeev <br/><br/>
Advertising management 

 - 5th Ed. 
 - New Delhi  Pearson Education  2006 
 - 768 
<br/><br/><label>ISBN: </label>978-81-775-8850-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MEDIA STRATEGY, SEGMENTATION
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/ADV