Cravens,David W. <br/><br/>
Strategic marketing 

 - 8th Ed. 
 - New Delhi  Tata McGraw-Hill  2009 
 - 726 
<br/><br/><label>ISBN: </label>978-0-07-068260-3 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA/STR