Walker,Orville C. <br/><br/>
Marketing strategy  a decision-focused approach 

 - 5th Ed. 
 - New Delhi  Tata McGraw-Hill  2010 
 - 346 
<br/><br/><label>ISBN: </label>978-0-07-061143-6 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAL/MAR