Krishnamacharyulu,C.S.G. <br/><br/>
Rural marketing  text and cases 

 - 2 Ed. 
 - New Delhi  Pearson Education  2011 
 - 587 
<br/><br/><label>ISBN: </label>978-81-317-3263-2 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KRI/RUR