Burns,Alvin C. <br/><br/>
Marketing research 

 - 5 Ed. 
 - New Delhi  Pearson Education  2009 
 - 665 
<br/><br/><label>ISBN: </label>978-81-317-0937-5 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR/MAR