Raju,M. S. <br/><br/>
Consumer behavior  concepts, applications and cases 

 - New Delhi  Vikas Publishing House  2011 
 - 351 
<br/><br/><label>ISBN: </label>81-259-1532-X 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RAJ/CON