Loudon,David L. <br/><br/>
Consumer behavior  concepts and applications 

 - 4 Ed. 
 - New Delhi  Tata McGraw-Hill  1993 
 - 788 
<br/><br/><label>ISBN: </label>0-07-047381-2 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU/CON