Keegan,Warren J. <br/><br/>
Global marketing management 

 - 7 Ed. 
 - New Delhi  Pearson Education  2002 
 - 643 
<br/><br/><label>ISBN: </label>978-81-7758-008-2 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE/GLO