Batra,Satish K. <br/><br/>
Consumer behavior  text and cases 

 - 2 Ed. 
 - New Delhi  Excel Book  2010 
 - 546 
<br/><br/><label>ISBN: </label>978-81-7446-644-0 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BAT/CON