Keller,Kevin Lane <br/><br/>
Strategic brand management  building, measuring and , managing brand equity 

 - 3 Ed. 
 - New Delhi  Pearson Education  2008 
 - 692 
<br/><br/><label>ISBN: </label>978-81-317-1977-0 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KEL/STR