Lilien,Gary L. <br/><br/>
Marketing models 

 - 1 Ed. 
 - New Delhi  PHI Learning  2011 
 - 803 
<br/><br/><label>ISBN: </label>978-81-203-1475-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL/MAR