Badi,Ravindranath V. <br/><br/>
Rurla marketing 

 - Mumbai  Himalaya Publishing House  2004 
 - 641 
<br/><br/><label>ISBN: </label>978-81-8318-780-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAD/RUR