Kotler, Philip <br/><br/>
Principles of marketing  A south asian perspective 

 - 13 Ed. 
 - Delhi  M/s Pearson Education  2010 
 - 551p. 
<br/><br/><label>ISBN: </label>978-81-317-3101-7 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / KOT/PRI