Russell, Thomas,  1941- <br/><br/>
Kleppner's advertising procedure / 
 Advertising procedure 
J. Thomas Russell, W. Ronald Lane. 
 - 14th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xviii, 716 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0139085750 
<br/><br/><label>LCCN: </label>98017851  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1999 
<br/><br/><label>Dewey Class. No.: </label>659.1