Ferrel, O.C. <br/><br/>
Strategic marketing 

 - 1 
 - New Delhi  Cengage Learning  2008 
 - 433 
<br/><br/><label>LC Class. No.: </label>658.802  / FER/STR 
<br/><br/><label>Dewey Class. No.: </label>658.802  / FER/STR