Lal, Rajiv <br/><br/>
Marketing management  text and cases 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd.  2005 
 - 802 
<br/><br/><label>LC Class. No.: </label>658.8  / LAL/MAR 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL/MAR