Lovelock, Christoper <br/><br/>
Services marketing   people, technology, strategy 

 - New Delhi  Pearson Education  2004 
 - 594 pages 
<br/><br/><label>ISBN: </label>8177584502 
<br/><br/><label>Publisher. No.: </label>Pearson Education 
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV/SER