Shah, Kruti <br/><br/>
Advertising and promotion  an IMC perspective 

 - 1 
 - New Delhi  TMH  2009 
 - 975 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>LC Class. No.: </label>659.1  / SHA/ADV 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA/ADV