Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism 

 - New Delhi  :  Pearson Education,  2006 
 - 956 
<br/><br/><label>ISBN: </label>9780131193789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Event Planning Marketing & Management
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT /MAR