000 00396nam a2200157Ia 4500
008 200130s9999||||xx |||||||||||||| ||und||
020 _a978-0-240-80753-9
041 _hENG
082 _a384.551
_bMCD/BRA
100 _aMc Dowell, Walter
245 0 _aBranding tv principles and practices
260 _aUSA
_bNAB Broadcasters
_c2005
300 _a158
650 _aBrand Building
942 _cBK
999 _c13821
_d13821