000 00436nam a22001817a 4500
999 _c14147
_d14147
003 OSt
005 20200202160204.0
008 200202b ||||| |||| 00| 0 eng d
020 _a9780199464852
040 _cBMS
082 _a658.8001
_bDUT/INT
100 _aDutta, Kirti
245 _aIntergrated marketing communication
250 _a1
260 _aNew Delhi
_bOxfordUniversity Press
_c2016
300 _a484
942 _2ddc
_cBK