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999 _c14150
_d14150
003 OSt
005 20200202161846.0
008 200202b ||||| |||| 00| 0 eng d
020 _a9788131528242
040 _cBMS
082 _a659.1
_bSHI/ADV
100 _aShimp, Terance A
245 _aAdvertising, Promotion and Other Aspetcs of Intregated Marketing Communication
250 _a9
260 _aDelhi
_bCengage Learning India Pvt.Ltd.
_c2013
300 _a707
942 _2ddc
_cBK