000 00459nam a22001817a 4500
999 _c14161
_d14161
003 OSt
005 20200202171350.0
008 200202b ||||| |||| 00| 0 eng d
020 _a9781259021058
040 _cBMS
082 _a659.1
_bSHA/ADV
100 _aAhah, Kruti
245 _aAdvertising and integrated marketing communication
250 _a1
260 _aChennai
_bMcgraw Hill Education India Pvt.Ltd.
_c2014
300 _a881
942 _2ddc
_cBK