000			00297nam a22001337a 4500
999			_c14407 _d14407
020			_a9789388440684
082			_a659.1
100			_aMascarenhas Romeos
245			_aIntegrated Marketing Communication
250			_a2
260			_aMumbai _bVipul Prakashan _c2017
300			_a240
942			_cBK