000 00293nam a22001337a 4500
020 _a9780077635787
082 _a658.8
_bKER/REF
100 _aKERIN,ROGER.A. AND Et.al
245 _aMARKETING
250 _a12th
260 _bMCGRAW HILL EDUCATION
_c2015
300 _aXLIV,740p
942 _cBK
999 _c14838
_d14838