000			00572nam a2200241Ia 4500
003			OSt
005			20161115160208.0
008			151006s9999||||xx |||||||||||||| ||und||
020			_a81-7554-109-1
040			_cDBIMR
041			_aENG
082			_a658.8/343 _bKAP/STA
100			_aKapferer,Jean-Noel
245			_aStrategic brand management
245			_bcreating and sustaining brand equity long term
250			_a2 Ed.
260			_aNew Delhi
260			_bKogan Page
260			_c2000
300			_a443
650			_aBRAND MANAGEMENT
942			_cBK _2ddc
999			_c2992 _d2992