000 | 00606nam a2200253Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20161121120131.0 | ||
008 | 151006s9999||||xx |||||||||||||| ||und|| | ||
020 | _a978-0-07-014496-5 | ||
040 | _cDBIMR | ||
041 | _aENG | ||
082 |
_a659.1 _bBEL/ADV |
||
100 | _aBelch,George E. | ||
245 | _aAdvertising & promotion | ||
245 | _ban integrated marketing communication perspective | ||
250 | _a7 Ed. | ||
260 | _aNew Delhi | ||
260 | _bTata McGraw-Hill | ||
260 | _c2007 | ||
300 | _a1075 | ||
700 | _aBelch,Michael A. | ||
700 | _aPurani,Keyoor | ||
942 |
_cBK _2ddc |
||
999 |
_c3085 _d3085 |