000			00606nam a2200253Ia 4500
003			OSt
005			20161121120004.0
008			151006s9999||||xx |||||||||||||| ||und||
020			_a978-0-07-014496-5
040			_cDBIMR
041			_aENG
082			_a659.1 _bBEL/ADV
100			_aBelch,George E.
245			_aAdvertising & promotion
245			_ban integrated marketing communication perspective
250			_a7 Ed.
260			_aNew Delhi
260			_bTata McGraw-Hill
260			_c2007
300			_a1075
700			_aBelch,Michael A.
700			_aPurani,Keyoor
942			_cBK _2ddc
999			_c3086 _d3086