000 00649nam a2200253Ia 4500
003 OSt
005 20161209122002.0
008 151006s9999||||xx |||||||||||||| ||und||
020 _a978-1-59139-619-2
040 _cDBIMR
041 _aENG
082 _a658.802
_bKIM/BLU
100 _aKim,W. Chan
245 _aBlue ocean strategy
245 _bhow to create uncontested market space and make the competition irrelevant
250 _a1
260 _aBoston
260 _bHarvard Business School Press
260 _c2005
300 _a240
650 _aNEW PRODUCTS, MARKET SEGMENTATION
700 _aMauborgne,Renee
942 _cBK
_2ddc
999 _c3758
_d3758