| 000 | 00504nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20161208165030.0 | ||
| 008 | 151006s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-02-900101-3 | ||
| 040 | _cDBIMR | ||
| 041 | _aENG | ||
| 082 |
_a658.827 _bAAK/MAN |
||
| 100 | _aAaker,David A. | ||
| 245 | _aManaging brand equity | ||
| 245 | _bcapitalizing on the value of a brand name | ||
| 260 | _aNew York | ||
| 260 | _bThe Free Press | ||
| 260 | _c1991 | ||
| 300 | _a299 | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c3781 _d3781 |
||