000 00576nam a2200241Ia 4500
003 OSt
005 20161209133158.0
008 151006s9999||||xx |||||||||||||| ||und||
020 _a978-81-317-1977-0
040 _cDBIMR
041 _aENG
082 _a658.8343
_bKEL/STR
100 _aKeller,Kevin Lane
245 _aStrategic brand management
245 _bbuilding measuring, and managing brand equity
250 _a3
260 _aNew Delhi
260 _bPearson Education
260 _c2008
300 _a714
650 _aBRAND MANAGEMENT
942 _cBK
_2ddc
999 _c3805
_d3805