000 00657nam a2200265Ia 4500
003 OSt
005 20161209133043.0
008 151006s9999||||xx |||||||||||||| ||und||
020 _a978-81-317-2597-9
040 _cDBIMR
041 _aENG
082 _a658.8
_bLOV/SER
100 _aLovelock,Christopher
245 _aServices marketing
245 _bpeople, technology, strategy
250 _a6
260 _aNew Delhi
260 _bPearson Education
260 _c2008
300 _a637
650 _aSERVICES, MARKETING, CONSUMER BEHAVIOR , CHANGE MANAGEMENT
700 _aChatterjee,Jayanta
700 _aWirtz,Jochen
942 _cBK
_2ddc
999 _c3806
_d3806