000 | 00581nam a2200253Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20170110132339.0 | ||
008 | 151006s9999||||xx |||||||||||||| ||und|| | ||
020 | _a978-81-775-8850-7 | ||
040 | _cDBIMR | ||
041 | _aENG | ||
082 |
_a659.1 _bBAT/ADV |
||
100 | _aBatra,Rajeev | ||
245 | _aAdvertising management | ||
250 | _a5th Ed. | ||
260 | _aNew Delhi | ||
260 | _bPearson Education | ||
260 | _c2006 | ||
300 | _a768 | ||
650 | _aMEDIA STRATEGY, SEGMENTATION | ||
700 | _aAaker,David A. | ||
700 | _aMyers,John G. | ||
942 |
_cBK _2ddc |
||
999 |
_c4084 _d4084 |