| 000 | 00581nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20170110132453.0 | ||
| 008 | 151006s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-81-775-8850-7 | ||
| 040 | _cDBIMR | ||
| 041 | _aENG | ||
| 082 |
_a659.1 _bBAT/ADV |
||
| 100 | _aBatra,Rajeev | ||
| 245 | _aAdvertising management | ||
| 250 | _a5th Ed. | ||
| 260 | _aNew Delhi | ||
| 260 | _bPearson Education | ||
| 260 | _c2006 | ||
| 300 | _a768 | ||
| 650 | _aMEDIA STRATEGY, SEGMENTATION | ||
| 700 | _aAaker,David A. | ||
| 700 | _aMyers,John G. | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c4085 _d4085 |
||