000 00438nam a2200205Ia 4500
003 OSt
005 20170303161135.0
008 151006s9999||||xx |||||||||||||| ||und||
040 _cDBIMR
041 _aENG
082 _a658.827
_bKUM/BRA
100 _aKumar, Nirmalya
245 _aBrand breakout
250 _a1 Ed.
260 _aNew York
260 _bPalgrave Macmillan
260 _c2013
300 _a256p.
942 _cBK
_2ddc
999 _c5232
_d5232