000 | 00969pam a2200289 a 4500 | ||
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001 | 2614844 | ||
005 | 20160115161414.0 | ||
008 | 980402s1999 njua b 001 0 eng | ||
010 | _a 98017851 | ||
020 | _a0139085750 | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHF5823 _b.K45 1999 |
082 | 0 | 0 |
_a659.1 _221 |
100 | 1 |
_aRussell, Thomas, _d1941- |
|
245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
246 | 3 | 0 | _aAdvertising procedure |
250 | _a14th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1999. |
||
300 |
_axviii, 716 p. : _bcol. ill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 |
_aLane, W. Ronald, _d1940- |
|
700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |
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999 |
_c5837 _d5837 |