000 00360nam a22001457a 4500
008 160627b xxu||||| |||| 00| 0 eng d
040 _cDBIMR
082 _a659.1
100 _dClow, Keneth E.
245 _aIntegrated advertising, promotion and marketing communications
250 _a6
260 _aNoida
_bPearson
_c2014
300 _a455
942 _2ddc
_cBK
999 _c6156
_d6156