000 00403nam a22001697a 4500
003 OSt
005 20160701124959.0
008 160627b xxu||||| |||| 00| 0 eng d
040 _cDBC
082 _a659.1
100 _dClow, Keneth E.
245 _aIntegrated advertising, promotion and marketing communications
250 _a6
260 _aNoida
_bPearson
_c2014
300 _a455
942 _2ddc
_cBK
999 _c6157
_d6157